About us
Probably your next
favorite grass seed
Discover all our grass seed varieties. There is probably your next favorite among them.
Once upon a time in a lush green field...
Discover the history of grass cultivation in this well-documented guide with many illustrations and testimonials.
Learn about the challenges faced by farmers in cultivating the perfect grass seed.
The most vibrant landscapes in the world cannot be created without the right seeds, they are nurtured with care.
— Antoine de Saint-Exupéry
Meet our farming team
Passionate professionals cultivating our growth
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the cultivation, marketing, and customer experience strategies of our premium grass seed products.
Mich Stark
Chief Agricultural Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the agricultural sector, Mich has helped the company to thrive in the grass seed market. Mich is among the best minds in the industry.
Aline Turner
Chief Agricultural Officer
Aline is a passionate leader who truly enjoys her work. She mentors a team of dedicated agronomists and supports a community of gardening enthusiasts.
Iris Joe
Chief Financial Officer
Iris, with her extensive agricultural background, helps us optimize our seed production and quality. She is committed to driving innovation and elevating our farming practices.